Home of the Wealth by Design Method
Your Path to Financial
Alignment Begins Here
Financial planning for ambitious women
You’re doing well on paper, but it doesn’t feel that way.
You’ve worked hard to build your career. You’re earning more than ever. But behind the scenes, your finances feel scattered, unclear, and reactive.
Maybe you’re:
Navigating a major life transition—like divorce or a career shift
Carrying high income and high debt (student loans, lifestyle, or both)
Making big financial decisions without a clear, cohesive strategy
Wondering if you’re doing the right things—or just the obvious ones
Feeling like your money isn’t actually supporting the life you want
No one taught you how to connect all the pieces.
You want to feel confident, clear, and in control. Instead, you feel uncertain, behind, or like you should have this figured out by now. And the truth is, it’s not about how much you earn. It’s about how everything works together.
That’s where the Wealth by Design Method comes in.
Through the Wealth by Design Method, we align every part of your financial life—so your money finally supports the life you actually want to live. No more guessing. No more piecing together advice from different places. No more silent stress about whether you’re “doing it right.”
Instead, we help you:
Get clear on what you truly want your life to look like
Build a financial foundation that supports it
Make confident, strategic decisions with your money
Create a plan that grows with you, not against you
This isn’t just financial planning.
It’s a structured, judgment-free process designed to help you feel clear, confident, and fully aligned with your future.
The Wealth by Design Method
The Wealth by Design Method is a personalized, judgment-free advisory experience created to help you align your finances with your values. In a supportive and emotionally attuned space, we guide you through each step, from clarifying your vision and building a strong financial foundation to protecting and growing your wealth, so you can confidently design a future that truly reflects the life you want.
Map Your Vision
Map Your Vision
We define what you actually want your life to look like — your priorities and goals for the next 2, 5, 10, and 20 years. A vision is only real once it has money moving toward it, so this is also where we build your spending plan and savings structure.
Map Your Vision
Build Your Strategy
Build Your Strategy
First, we confirm your safety net — emergency fund, and any insurance gaps that need a real number before we can finish your plan. From there, your student debt, retirement accounts, and savings aren’t separate decisions — they’re one model, solved together, so every dollar has a place and a reason.
For clients with student loans, this starts with your repayment strategy — modeling all of the different repayment plans (PSLF, IDR) against your specific numbers.
Grow Your Wealth
Build Your Strategy
We decide how to minimize what you pay in taxes over your lifetime, not just this year — weighing Roth against pretax retirement accounts and HSAs, directing what’s left into a taxable brokerage account for goals 5–10 years out. We analyze your investment philosophy, educate you on options, and so on.
*For clients with student loans, this also accounts for how it affects your repayment strategy — so your tax plan and loan plan are coordinated.
Map Your Vision
Map Your Vision
Protect What's Yours
Protect What's Yours
We review your disability, life, auto, home or renters, and umbrella liability coverage — then address your trust and estate planning needs. We help you find strategies designed to help address identified financial risks and protection needs.
Automate Your System
Protect What's Yours
We put every recommendation into action — automating your contributions and transfers, and putting any applicable insurance coverage in place — so your plan keeps moving without you having to think about it.
For clients with student loans, having my preferred partners actually file the paperwork for you is optional — a separate service, billed separately from your planning fee.
Map Your Vision
Map Your Vision
We define what you actually want your life to look like — your priorities and goals for the next 2, 5, 10, and 20 years. A vision is only real once it has money moving toward it, so this is also where we build your spending plan and savings structure.
Map Your Vision
Build Your Strategy
First, we confirm your safety net — emergency fund, and any insurance gaps that need a real number before we can finish your plan. From there, your debt, retirement accounts, and savings aren’t separate decisions — they’re one model, solved together, so every dollar has a place and a reason.
*For clients with student loans, this starts with your repayment strategy — modeling PAYE, RAP, PSLF, and every other path against your specific numbers.
Map Your Vision
Grow Your Wealth
We decide how to minimize what you pay in taxes over your lifetime, not just this year — weighing Roth against pretax retirement accounts and HSAs, directing what’s left into a taxable brokerage account for goals 5–10 years out. We analyze your investment philosophy, educate you on options, and so on.
*For clients with student loans, this also accounts for how it affects your repayment strategy — so your tax plan and loan plan are coordinated.
Map Your Vision
Protect What's Yours
We review your disability, life, auto, home or renters, and umbrella liability coverage — then address your trust and estate planning needs. We help you find strategies designed to help address identified financial risks and protection needs.
Map Your Vision
Automate Your System
We put every recommendation into action (that you would like) — automating your contributions and transfers, and putting any applicable insurance coverage in place — so your plan keeps moving without you having to think about it.
For clients with student loans, having my preferred partners actually file the paperwork for you is optional — a separate service, billed separately from your planning fee.
Ever wonder how successful women align their spending and investing so they can enjoy today while building for tomorrow?
Download the Financial Confidence Checklist and take your first step toward designing your finances.
This checklist is designed to help you get a clearer picture of your finances by guiding you through the key questions and decisions that matter most. By the end, you’ll better understand where you stand and the next steps to take with confidence.
Inside you'll learn:
How to confidently manage and master your cash flow
Strategies to make smarter, more tax-efficient financial decisions
Ways to protect and preserve the wealth you’re building
OUR CLIENTS SAY
Mary helped me work through my student loan repayment options and find an approach that actually fit my situation. She's also just wonderful to work with — thoughtful, responsive, and genuinely invested in helping me understand my choices.
I've been working with Mary for three years. It's been such a relief to have her guidance. She's helped me think strategically about my student loan repayment and how it fits into my broader financial picture. As a physician, it's meant a lot to work with someone who understands the specific challenges that come with medical training.
Mary took the time to understand my financial situation and answer every question I had with patience. She helped me reorganize things in a way that made sense for me, and pointed me toward resources I wouldn't have found on my own. I've felt so much more at ease about my finances since working with her.
Mark, DO
Pathologist
NYU Langone Health
Testimonials were provided by current clients. No compensation was provided for these testimonials unless otherwise disclosed. These testimonials reflect the individual experiences of the people providing them and may not be representative of the experience of all clients. Testimonials are not a guarantee of future performance or success, and individual results will vary.
Chloe, MD
Pediatrician
University of Utah
Testimonials were provided by current clients. No compensation was provided for these testimonials unless otherwise disclosed. These testimonials reflect the individual experiences of the people providing them and may not be representative of the experience of all clients. Testimonials are not a guarantee of future performance or success, and individual results will vary.
Alena
Board Certified Behavior Analyst
Lighthouse Autism Center
Testimonials were provided by current clients. No compensation was provided for these testimonials unless otherwise disclosed. These testimonials reflect the individual experiences of the people providing them and may not be representative of the experience of all clients. Testimonials are not a guarantee of future performance or success, and individual results will vary.
OUR CLIENTS SAY
Mary helped me work through my student loan repayment options and find an approach that actually fit my situation. She's also just wonderful to work with — thoughtful, responsive, and genuinely invested in helping me understand my choices.
Mark, DO
Pathologist
NYU Langone Health
Testimonials were provided by current clients. No compensation was provided for these testimonials unless otherwise disclosed. These testimonials reflect the individual experiences of the people providing them and may not be representative of the experience of all clients. Testimonials are not a guarantee of future performance or success, and individual results will vary.
I've been working with Mary for three years. It's been such a relief to have her guidance. She's helped me think strategically about my student loan repayment and how it fits into my broader financial picture. As a physician, it's meant a lot to work with someone who understands the specific challenges that come with medical training.
Chloe, MD
Pediatrician
University of Utah
Testimonials were provided by current clients. No compensation was provided for these testimonials unless otherwise disclosed. These testimonials reflect the individual experiences of the people providing them and may not be representative of the experience of all clients. Testimonials are not a guarantee of future performance or success, and individual results will vary.
Mary took the time to understand my financial situation and answer every question I had with patience. She helped me reorganize things in a way that made sense for me, and pointed me toward resources I wouldn't have found on my own. I've felt so much more at ease about my finances since working with her.
Alena
Board Certified Behavior Analyst
Lighthouse Autism Center
Testimonials were provided by current clients. No compensation was provided for these testimonials unless otherwise disclosed. These testimonials reflect the individual experiences of the people providing them and may not be representative of the experience of all clients. Testimonials are not a guarantee of future performance or success, and individual results will vary.
From my very first meeting with Mary, she was encouraging and supportive of my goals. She took the time to walk me through each step and explain things clearly, which helped me understand my finances so much better. I've appreciated her guidance and the genuine care she's brought to our work together.
Working with Mary has been so positive. She found a time to meet me, answered questions, and made sure we were a good fit for working together. She anticipated my needs, and was knowledgeable across a broad spectrum of topics. She knew the right specialists to connect me with for my special circumstances.
Working with Mary has been such a positive experience. She took the time to really get to know me and my goals, and helped me understand the financial planning approach that made sense for my situation. She's been great about explaining each step along the way, which has made the whole process feel much less intimidating.
Rylee
Marketing
Hopdox
Testimonials were provided by current clients. No compensation was provided for these testimonials unless otherwise disclosed. These testimonials reflect the individual experiences of the people providing them and may not be representative of the experience of all clients. Testimonials are not a guarantee of future performance or success, and individual results will vary.
Sam, DO
Pediatrician
Phoenix Childrens
Testimonials were provided by current clients. No compensation was provided for these testimonials unless otherwise disclosed. These testimonials reflect the individual experiences of the people providing them and may not be representative of the experience of all clients. Testimonials are not a guarantee of future performance or success, and individual results will vary.
Natalee
Asset Manager
Property Reserve
Testimonials were provided by current clients. No compensation was provided for these testimonials unless otherwise disclosed. These testimonials reflect the individual experiences of the people providing them and may not be representative of the experience of all clients. Testimonials are not a guarantee of future performance or success, and individual results will vary.
From my very first meeting with Mary, she was encouraging and supportive of my goals. She took the time to walk me through each step and explain things clearly, which helped me understand my finances so much better. I've appreciated her guidance and the genuine care she's brought to our work together.
Rylee
Marketing
Hopdox
Testimonials were provided by current clients. No compensation was provided for these testimonials unless otherwise disclosed. These testimonials reflect the individual experiences of the people providing them and may not be representative of the experience of all clients. Testimonials are not a guarantee of future performance or success, and individual results will vary.
Working with Mary has been so positive. She found a time to meet me, answered questions, and made sure we were a good fit for working together. She anticipated my needs, and was knowledgeable across a broad spectrum of topics. She knew the right specialists to connect me with for my special circumstances.
Sam, DO
Pediatrician
Phoenix Childrens
Testimonials were provided by current clients. No compensation was provided for these testimonials unless otherwise disclosed. These testimonials reflect the individual experiences of the people providing them and may not be representative of the experience of all clients. Testimonials are not a guarantee of future performance or success, and individual results will vary.
Working with Mary has been such a positive experience. She took the time to really get to know me and my goals, and helped me understand the financial planning approach that made sense for my situation. She's been great about explaining each step along the way, which has made the whole process feel much less intimidating.
Natalee
Asset Manager
Property Reserve
Testimonials were provided by current clients. No compensation was provided for these testimonials unless otherwise disclosed. These testimonials reflect the individual experiences of the people providing them and may not be representative of the experience of all clients. Testimonials are not a guarantee of future performance or success, and individual results will vary.
Meet Mary Strong
Founder & Lead Financial Advisor
While studying Economics at Brigham Young University, Mary developed a deep appreciation for the role financial planning plays in people’s lives. She has seen how thoughtful financial decisions can create freedom, confidence, and opportunity, as well as how uncertainty around money can lead to stress and anxiety.
Mary is passionate about helping individuals and families navigate financial complexity through comprehensive wealth management. Her approach integrates education, long-term planning, and risk management so clients can make informed decisions and move forward with clarity and confidence.
Securities and investment advisory services offered through Hornor, Townsend & Kent, LLC (HTK), Registered Investment Adviser, Member FINRA/SIPC. 800-873-7637, www.htk.com. Any other listed entities are unaffiliated with Hornor, Townsend & Kent, LLC. The views expressed are those of the presenting party and may not necessarily represent those of HTK or its affiliates. The material is not intended to be a recommendation, offer or solicitation. HTK does not provide legal and tax advice. Always consult a qualified tax advisor regarding your personal situation and a qualified legal professional for your personal estate. Wealth by Design is not affiliated with Horner, Townsend, & Kent, LLC.
We are insurance and securities licensed in our resident state of PA, as well as other states. Please contact us for additional listing of licensed states. This is not an offer or solicitation in any state where not properly licensed or registered.
Our representatives are licensed to offer insurance and security products in our resident state(s) of Arizona, in addition to other states. For additional licensing information please contact our office. This is not an offer or solicitation of products and/or services in states where not properly licensed and/or registered.
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