Step 1: Map Your Vision
Step 1: Map Your Vision
We define what you actually want your life to look like — your priorities and goals for the next 2, 5, 10, and 20 years. A vision is only real once it has money moving toward it, so this is also where we build your spending plan and savings structure.
Step 2: Build Your Strategy
Step 2: Build Your Strategy
First, we confirm your safety net — emergency fund, and any insurance gaps that need a real number before we can finish your plan. From there, your debt, retirement accounts, and savings aren’t separate decisions — they’re one model, solved together, so every dollar has a place and a reason.
*For clients with student loans, this starts with your repayment strategy — modeling PAYE, RAP, PSLF, and every other path against your specific numbers.
Step 3: Grow Your Wealth
Step 3: Grow Your Wealth
We decide how to minimize what you pay in taxes over your lifetime, not just this year — weighing Roth against pretax retirement accounts and HSAs, directing what’s left into a taxable brokerage account for goals 5–10 years out. We analyze your investment philosophy, educate you on options, and so on.
*For clients with student loans, this also accounts for how it affects your repayment strategy — so your tax plan and loan plan are coordinated.
Step 4: Protect What's Yours
Step 4: Protect What's Yours
We review your disability, life, auto, home or renters, and umbrella liability coverage — then address your trust and estate planning needs. We help you find strategies designed to help address identified financial risks and protection needs.
Step 5: Automate Your System
We put every recommendation into action (that you would like) — automating your contributions and transfers, and putting any applicable insurance coverage in place — so your plan keeps moving without you having to think about it.
For clients with student loans, having my preferred partners actually file the paperwork for you is optional — a separate service, billed separately from your planning fee.

WHAT TO EXPECT
Here's exactly how our process works, meeting by meeting — from your onboarding through full implementation, including where our student loan specialists step in to build your repayment strategy.
Your Intake & Documents
Planning Team Prep
Vision Clarity Meeting
Strategy & Efficiency Study
Strategy Meeting with Dani
Deep Dive with Thatcher
Delivery & Cash Flow Meeting
Though we'll have recommendations, we'll collaborate with you until we find the most appropriate fit.
Investment & Tax Optimization Meeting(s)
Insurance Strategy Meeting(s)
Putting It All Into Place
Set it up once — walk away for six months, and your plan keeps moving.
Loan Program Enrollment (Optional)
Student loan servicers aren't easy to work with. You're welcome to hire Dani and Thatcher's company to file the paperwork for you — a separate decision, with no compensation to Wealth by Design.
How to confidently manage and master your cash flow
Strategies to make smarter, more tax-efficient financial decisions
Ways to protect and preserve the wealth you’re building


Securities and investment advisory services offered through Hornor, Townsend & Kent, LLC (HTK), Registered Investment Adviser, Member FINRA/SIPC. 800-873-7637, www.htk.com. Any other listed entities are unaffiliated with Hornor, Townsend & Kent, LLC. The views expressed are those of the presenting party and may not necessarily represent those of HTK or its affiliates. The material is not intended to be a recommendation, offer or solicitation. HTK does not provide legal and tax advice. Always consult a qualified tax advisor regarding your personal situation and a qualified legal professional for your personal estate. Wealth by Design is not affiliated with Horner, Townsend, & Kent, LLC.
We are insurance and securities licensed in our resident state of PA, as well as other states. Please contact us for additional listing of licensed states. This is not an offer or solicitation in any state where not properly licensed or registered.
Our representatives are licensed to offer insurance and security products in our resident state(s) of Arizona, in addition to other states. For additional licensing information please contact our office. This is not an offer or solicitation of products and/or services in states where not properly licensed and/or registered.
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